About

An effortless and elegant sensibility, Anita Ov is where practicality is beauty. 

Above all else, premium materials and tried and true silhouettes sit at the centre of the brand, creating ease in dressing for the everyday woman.

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As a designer, Anita Ov grew up close to the craft. Her Ma worked as a sewing machinist for Australia's leading clothing brands while her Ba worked in a fabric mill.

Drawing on experience across ready-to-wear, tailoring, sportswear and lingerie, Anita Ov brings together craft and technical precision across distinct sartorial languages.