About

An effortless and elegant sensibility, Anita Ov is where practicality is beauty. 

Above all else, premium materials and tried and true silhouettes sit at the centre of the brand, with the intention to create ease in everyday dressing.

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As a designer, Anita Ov grew up in a world of garment manufacturing. Her Ma worked as a sewing machinist for Australia's leading clothing brands, while her Ba worked in a fabric mill that produced jersey knit fabrics. With experience across ready-to-wear, tailoring, lingerie and sportswear, Anita Ov merges traditional craft and technical expertise from alternate clothing worlds.